I'm Stephen, a strategic UX and product designer in New York City.

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I've been helping businesses create meaningful tools, ecosystems, and experiences for 10+ years, born out of a love for innovative technology and considered design. 

w3DS_DEVICE
Featured project: design system, 2016—2017

Confidential enterprise client

An HTML/CSS framework and design system, not another interactive style guide, was just what this enterprise client needed to both improve internal development efficiency and provide design help and guidance to cross-disciplinary teams. 

TSI_ DEVICE
Featured project: ecosystem redesign, 2016

TSI Sports Clubs 

TSI's Sports Clubs (NYSC, BSC, PSC, WSC) were suffering high attrition rates, and engaged my team to modernize its digital ecosystem, improve member satisfaction, and increase ecommerce conversions with a focus on new memberships. The apps and site are now industry standards.

Featured project, 2016

TSI Sports Clubs redesign

TSI's Sports Clubs (NYSC, BSC, PSC, WSC) were suffering high attrition rates, and engaged my team to modernize its digital ecosystem, improve member satisfaction, and increase ecommerce conversions with a focus on new memberships. The apps and site are now industry standards.

Visit the site    Get the apps:  iOS  Android

High points from selected projects, 2007—2017

Driverless_DEVICE
Multi-touchpoint concept, 2017

The City of New York

Won honorable mention for proposing a smart, driverless bus and multi-touchpoint system to the City of New York as part of a competition run by the Blank Space Project. 

IBM_DEVICE
Site design, authentication strategy, 2015

IBM

Developed a user-centric strategy for IBMid, IBM's new SSO service for employees and customers, and helped clarify B2B financing offerings with a modular site and content strategy. IBM Financing

Lincoln_ DEVICE
iOS/Android app design, 2014—2015

Lincoln

Led the UX design through v1.0 of a first-of-its-kind app that integrates with vehicle modems to give users remote control of their cars and intelligently augment trips. The Lincoln Way™️: iOS  Android︎

Serena_del_Mar_DEVICE
Site design and content strategy, 2014

Serena del Mar

Designed a site to help investors envision this still-developing city in Cartagena, and created a 5-year content and functionality strategy that will help evolve the site as user needs change. Serena del Mar

EMC_DEVICE
B2B site redesign, 2014

Dell EMC

Redesigned the product page template for all of EMC's B2B offerings to better detail benefits, draw relationships between related services, and drive users to consider holistic solutions. Hybrid Cloud︎

Make_Your_Mark_DEVICE
Site design and content strategy, 2012-2013

Government of NSW

Conducted extensive user research to inform a full site design and content strategy for an Australian government-aided initiative to inspire marginilized communities to pursue higher ed. Make Your Mark

CommBank_ Artifact
Research and service design blueprint, 2011

Commonwealth Bank

Worked with a digital strategy and research team to envision a better bank that uses technology to ease complex tasks, and leverages customer information to make smart recommendations.

Ford_DEVICE
Web product iteration and strategy, 2009-2011

Ford

Increased service appointments and plan upgrades by personalizing vehicle ownership for users, and reduced the strain on Ford call centers by designing rich support content for vehicle tech. Ford Owner︎

I've also worked with these great clients

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Stephen Thomas
Core skills

Business objective/KPI alignment
Concepting
Content and ecosystem strategy
IA and taxonomy structuring
Information design
Interaction design   
Product strategy
Prototyping 
Scoping and roadmapping
Service design
UI design
User research
User testing
Wireframing (low to high-fidelity) 

Favorite tools
Toys at home

Blender 3D
Charcoal and kneaded erasers
Oil pastels
openFrameworks︎

stephendesigns.com